Management Team

The success of our group can be directly attributed to the high quality of leadership and the strength of our management team. Our goal is to ensure the continued success of our financial representatives by providing the proper guidance and support to help them experience both personal and professional growth.

 Juan S. Baron

Juan S. Baron, CFP®, CLU®, ChFC®

Managing Director
Office 310-903-5055

My Networks: LinkedIn

Juan Baron started his career with Northwestern Mutual as a financial representative in 2005, while a full-time college student at the University of North Carolina in Chapel Hill. Throughout his career, he has consistently set the standard for excellence, as evidenced by his numerous company awards. Upon his graduation from UNC-Chapel Hill in 2008 at the age of 21, he relocated his practice to Los Angeles, CA.

Juan is passionate about continuing education and professional development. He holds his Series 7, 9, 10, 26, 63, and 66 FINRA registrations, and is licensed to practice in 24 states. He holds the CFP, CLU, and ChFC professional designations, and has been a Million Dollar Round Table (MDRT) qualifier every year since 2009, placing him in the top 1% of the world’s best financial services professionals.

Juan is also passionate about leadership. He served as co-College Unit Director for the last two years of his college career in Chapel Hill, NC, and upon moving to Los Angeles he became the College Unit Director for Northwestern Mutual’s downtown LA office. In 2009, Juan was appointed as Field Director for the downtown LA office, and in 2012, he became the Managing Director for Northwestern Mutual – West Los Angeles. His West LA office has been named one of the “Best Places to Work” by the Los Angeles Business Journal every year since 2016.

Juan specializes in working with intelligent, responsible, and successful professionals and business owners. He is a sought after speaker both industrywide and to physician groups nationwide on the subject of financial planning.

Juan is proud to serve on the Board of Managers for the Westside Family YMCA, is a member of the Beverly Hills chapter of Young Presidents’ Organization (YPO), the world’s premier peer network of chief executives and business leaders, and a member of the Jonathan Club. Juan enjoys playing and watching basketball and golf, and is an avid Lakers and Tar Heels fan. Juan and his wife Rebecca reside in Malibu with their daughter Gabriella and German Shepherd Bakko.

 Jenna Murphy

Jenna Murphy, J.D.

Chief Operations Officer
Office 310-903-5089

Jenna K. Murphy serves as the Chief Operating Officer for the West Los Angeles office. In this role, she is responsible for implementing the short- and long-term vision of the firm by working closely with the firm’s Executive Leadership Team.  Jenna plays an instrumental role in the ongoing growth and development of the firm’s financial advisors and associates. In addition, she oversees office operations, coordinates community and philanthropic outreach for the firm, and fosters the company’s collaborative, supportive, and values-based culture. Prior to joining Northwestern Mutual, Jenna was an attorney in private litigation practice.

Jenna received her B.A. from the University of California, Los Angeles with a major in Political Science and minor in French, graduating summa cum laude and from the university’s College Honors program. She thereafter obtained her J.D. from the University of California, Los Angeles, where she served as the Vice President of Internal Affairs for the UCLA Moot Court Honors Board. Jenna is admitted to practice law in the state of California.

Outside of her career, Jenna enjoys practicing yoga and spending time with her husband, Brian. Jenna and Brian currently reside in Burbank, where Brian works for the Marvel creative team. The couple enjoys spending time with their families, watching movies, and of course, going to Disneyland.

 Brad L Bertner

Brad L Bertner

Field Director
Office 310-903-5062

Brad L. Bertner serves as a Financial Advisor and Field Director for the West Los Angeles office of Northwestern Mutual. In these dual roles, Brad continues to work with clients on their holistic planning to provide investment- and insurance-based solutions to fulfill their goals.  He also provides his clients with the guidance of trusted advisors within his network, should they require introductions to Certified Public Accountants, estate planning attorneys, or other professionals in the greater Los Angeles area. Additionally, Brad is responsible for overseeing the development of new representatives as they build their practices. As part of the Executive Leadership Team, Brad provides guidance and insight that is vital to the overall growth of the firm. 

Prior to joining Northwestern Mutual, Brad spent a decade in the television industry.  He graduated from Syracuse University and currently lives in Sherman Oaks with his wife, Melissa, and their two children. 

 Ellesse Wong

Ellesse Wong

Director of Campus Recruitment
Office 310-903-5066

Ellesse Wong joined Northwestern Mutual – West Los Angeles in May 2015 and serves as the Director of Campus Recruiting.  In this role, she leads the campus recruiting efforts for the West Los Angeles college internship program, and ensures that each college representative grows personally, professionally, and financially in a career of significance while positively impacting their clients.

Originally from Bakersfield, California, Ellesse received her B.A. from the University of California, Los Angeles where she majored in Sociology.  Prior to joining Northwestern Mutual, Ellesse worked as a recruiter in the sales and marketing industry for over 6 years, where she gained insight on how to recruit, coach, and develop top teams. 

Outside of the office, Ellesse is involved in giving back to her community.  She currently serves at her local church, Reality LA, and is a member of the National Council of Jewish Women.  She enjoys spending her time raising funds for organizations such as Operation Smile and the Boys and Girls Club of Venice, which betters the life and education of the next generation here and abroad.  When not working, Ellesse stays active by training for half and full marathons.  She enjoys going to Disneyland, watching classic movies, traveling, cooking, baking, and eating at new restaurants in the Los Angeles area.

 Jessica Aliotti

Jessica Aliotti, CLU®, CLTC®

Field Director
Office 310-903-5095

My Networks: LinkedIn

Jessica joined Northwestern Mutual – West Los Angeles as a Financial Advisor in 2014, and currently serves in a leadership role as a Field Director.  She specializes in working with Divison I collegiate coaches, sales professionals, physicians, attorneys, millennials, and business owners. Her greatest professional achievements can be measured by the impact she has on her clients’ lives and financial security. Jessica holds her Series 6 and 63 FINRA registrations, in addition to holding her CLTC and CLU® professional designations. In 2016, Jessica was recognized as the number one ranked advisor as compared to her peers in the Western Region of the United States.

Jessica received her B.A. from St. Mary's College of California with a major in Communication and minor in Kinesiology, graduating cum laude.  She was a member of the Division I women's soccer team all four years, and it was at SMC where she met her husband, Anthony, who was a three-year starter on the St. Mary's baseball team, before going on to play for the Oakland Athletics organization for seven seasons.


 Kelsey G Gallagher

Kelsey G Gallagher

Director of Recruitment
Office 310-903-5094

Kelsey Gallagher serves as the Director of Recruitment in the West Los Angeles office.  She leads all recruiting initiatives for the firm to attract and retain talent from a variety of industries.  As a member of the Executive Leadership Team, Kelsey works alongside our financial advisors to identify and selectively source the right individuals to join one of the top-ranked Northwestern Mutual offices in the country.

A Los Angeles native, Kelsey graduated from the University of Connecticut where she obtained her B.S. in Business Administration with a concentration in International Business and a minor in Spanish.  Following graduation, she spent several years working in the Boston tech industry in HR, recruiting, and operations.  Kelsey moved back to LA in 2014 and continued her HR and recruiting career in the entertainment industry before joining the NM-WLA team in December 2016.

Outside of work, Kelsey enjoys staying active and leading a healthy lifestyle to balance her passion for baking.  She is an avid Dodgers, Patriots, and UConn Huskies fan and attends as many games as she can each season.  Kelsey values time on the weekends with her friends, family, and dog Henry, and makes sure to find time to travel and explore different parts of the world.

 Scott R. Cohen

Scott R. Cohen

Associate Wealth Management Advisor
Office 310-903-5056

Scott Cohen joined Northwestern Mutual – West Los Angeles in August 2013 to manage the investment operations of Juan Baron’s wealth management practice.  In this capacity, Scott helps to oversee Juan’s client accounts and provides assistance in all facets of their investments.  Prior to joining the Baron practice, Scott was a Private Client Advisor with J.P. Morgan Securities, LLC.  Scott holds his Series 7 and 66 securities licenses, his California Life and Health Insurance license, and the CFP® professional designation.

Scott received his B.A. from the University of California at Santa Barbara where he majored in Business Economics.  He was also a Scholar Athlete as a member of the Gaucho baseball team. 

Outside of the office, Scott loves being active.  He recently completed his first Ironman triathlon and enjoys playing in various softball leagues.   He is a huge Dodgers and Lakers fan.  Scott is also very passionate about volunteering, especially for his favorite charity, Camp Ronald McDonald for Good Times, which provides a summer camp and various events for children with childhood cancer.  Scott is a lifetime resident of Los Angeles and currently resides in Brentwood, CA.


Career Changers

Changing careers doesn't have to be daunting. Coming from many different backgrounds and occupations, our financial representatives go on to develop successful business practices. With support from a quality organization, it can be an easy transition.

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